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Skincare for your 40’s and beyond.

Continuing our skincare through the ages we are now looking at your 40’s.


40’s, it’s never too late to start a good skincare routine but prevention is always going to be better than cure. Ideally the 20’s and 30’s have been spent hydrating and supporting your skin as it ages so that by your 40’s your skin is healthy and glowing. It is important to remember that it is essential to start using brightening and anti-wrinkle products even before deep set wrinkles or sunspots show up.


Cleansing, as in your 30’s you should now have the two cleansers down. One for the morning, a light textured cleanser plus an evening cleanser to remove any makeup, SPF and the days pollution from your skin. You could go further with a double cleanse in the evening with an oil cleanser that removes makeup followed by a lighter cleanser that cleans your skin. Again, this is all personal preference the main thing is to clean your face morning and night, unwashed skin means clogged pores and a dull uneven complexion.

Exfoliate, at this age, and if you feel your skin needs it you can bring exfoliating products in and carry these out two to three times a week. Maturing skin can become dull, drab, and dare we say it a touch lifeless, with pores becoming accentuated as our skin cell don’t shed as quickly. Fortunately exfoliating two to three times a week can help to stop these problems before they begin and help to maintain your youthful glow. Also, regular exfoliating helps your other skincare products penetrate your skin deeper, leading to them being more effective.


Toner, a good toner has the ability to help tighten pores, eliminate toxins and rebalance your skin.

Treatment Serum, this serum will address acne, pigmentation, dull or dry skin, fine line and wrinkle concerns you may have. We recommend using a Vitamin C serum in your morning routine and look to include a retinol in the evening. This is fantastic at preventing fine lines and wrinkles and boosting collagen. If you are just starting with a retinol, start low and slow, around 0.3% and build up regularity gradually from 2 evenings a week upwards depending on how your skin responds. We recommend trying REN anti-ageing skincare range as it uses naturally-derived and sustainable bioactives to mimic the positive effects of synthetic retinol without the irritation.


Eye cream, the skin around the eye is the most sensitive part of your face and will start to show signs of ageing first. The key here is, if you do decide to invest in an eye cream take time to gently massage it in, this will help the muscles around the eye and encourage collagen production.

Moisturiser, to counter maturing skins natural tendency to become dry, and dull aim to use moisturisers that will protect the moisture barrier. Look for ingredients such as Vitamin C, Hyaluronic acid, Vitamin E, Resveratrol or Sodium Hyaluronic Acid, a derivative of hyaluronic acid which recreates the lubrication of hyaluronic acid that our skin produces naturally, particularly great for the eye area. Go for separate day and night moisturisers, and keep in mind the purpose of your night cream is to support your skin through its regeneration process which takes place while you sleep.


Sunscreen, as before this is a step not to skip, aim for a sunscreen with an SPF of 30+.


Ideally you want to layer your skincare products in a system of lightest first, so serum first and then build up. This way the thinnest liquid formula will penetrate first.


Skincare Treatments, choose treatments that will stimulate collagen production. Cosmetic Acupuncture is fantastic for this as it causes micro trauma to the skin, your body naturally responds by flooding your skin with oxygen rich blood to repair the skin. This response boosts your bodies collagen production leaving skin glowing, plumper and firmer looking. We recommend a course of 5-10 treatments followed by regular top ups.


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